15 December 2025
Thembelihle Zwane
As the festive season approaches, South Africans brace themselves for a period marked by both joyful celebrations and increased financial pressure. Retailers gear up for the shopping surge beginning with Black Friday and extending through Christmas, followed swiftly by Back-to-School sales. For many consumers, however, this season can bring more stress than cheer, as wallets stretch thin and debt risks rise.
According to Wonga’s eighth annual Summer Spending Survey of over 10,000 South Africans, 70% expect to spend more than usual, with an average planned expenditure of R6,299 this season. While the thrill of sales is undeniable, this “Black Friday hangover” hits younger generations – particularly Gen Z – hard. Greg Potterton, Chief Growth Officer at BOO! Campus Media explains that for many young people, purchases often relate to mental and physical health, such as gym memberships or wellness products. The concern? Maintaining these expenses beyond the initial splurge can create a new kind of financial pressure that blends budgeting with well-being.
Financial adviser Shiree Coetzer highlights the seasonal pitfalls: bonuses are often mentally spent before arrival, and early December paydays create a longer stretch of financial strain extending into January. She advises that early planning and adjusting monthly budgets to include holiday and January obligations are essential to avoid debt accumulation.
Hayley Parry, head of education at Worth, stresses the importance of safeguarding debit orders during this period. Missed payments can deactivate critical services like insurance coverage that’s especially vital during holiday travel when risks are higher. Parry recommends managing spending expectations, setting clear boundaries, and having upfront conversations with family about gift-giving and shared expenses. This communication not only reduces financial strain but also fosters gratitude and understanding.
Though nearly a quarter of South Africans plan ahead by saving for the holidays, this remains below pre-pandemic levels. Many, about 21%, intend to dip into stokvel savings, and 22% will turn to credit providers, reflecting cautious but continued reliance on borrowing. Parry encourages using weekly spending plans and digital savings pockets to allocate funds thoughtfully, avoiding the pitfalls of overspending.
Tina Manyanya, Wonga’s senior digital marketing manager, notes a shift toward strategic spending – prioritising necessities, seeking discounts, and using flexible credit options responsibly to navigate the season.
Counselling psychologist Sanam Naran advises consumers to understand their emotional spending triggers, set realistic budgets, and maintain credit health. Her top tips include:
Set a budget and stick to it: Know your income, outline priorities, and commit to spending within your means to reduce impulsive purchases fuelled by holiday excitement.
Check your credit health: Obtain your free credit score and report to stay informed and set boundaries that protect your financial future.
Understand your triggers: Recognise stress-induced impulse buying and seek support from financial advisers or counsellors to develop healthier spending habits.
December’s festivities don’t have to derail your finances. Thoughtful planning can keep expenses manageable without sacrificing holiday spirit:
Create a detailed budget: List all potential expenses, including gifts, food, decorations, and travel. Discuss contributions openly with family.
Prioritise spending: Focus your budget on what matters most to you and your loved ones.
Consider alternatives: Homemade gifts, Secret Santa exchanges, or shared potluck meals can reduce costs while enhancing connections.
Shop mindfully: Look for sales but avoid overspending. Use cash or debit cards to prevent credit card debt buildup.
Communicate financial boundaries: Set clear expectations to avoid awkward situations and ease pressure.
Alongside financial stress, the festive season can strain mental well-being. The South African Depression and Anxiety Group (SADAG) highlights that many experience heightened anxiety, loneliness, and burnout during this time. Nearly three-quarters of South Africans worry about making ends meet in January, and over half report feelings of loneliness during past festive seasons.
To protect mental health, experts recommend:
Maintaining routines: Regular exercise, meditation, and hobbies can ground your day.
Listening to your body: Recognise signs of stress and seek help early.
Socialising: Even brief connections improve mood and resilience.
Respecting emotions: Accept the full spectrum of feelings without judgment.
Focusing on gratitude: Celebrate presence over presents and cherish meaningful moments.
Holidays are meant to restore, not exhaust. Proper rest includes physical elements – like quality sleep in a comfortable, quiet environment – and mental relaxation through low-stress activities and authentic social interactions. Avoid overscheduling, financial overreach, and people-pleasing, which can all undermine your ability to recharge.
This festive season, approach spending and celebration with intention, awareness, and honesty. Protect your finances through budgeting, communication, and mindful purchasing. Safeguard your mental health by honouring your emotional needs and prioritising rest. By doing so, you’ll not only avoid the dreaded financial hangover but also return to daily life feeling lighter, healthier, and ready for the year ahead.
Remember: The true spirit of the season lies not in excess, but in connection, gratitude, and self-care.
